Myth
Modular kitchens involve assembling a kitchen using pre-built modules in a factory. These kitchens are pre-dominantly designed by western designers and suits western countries.
They assume the kitchens are constructed for standard dimensions to perfect precision, which indeed is true in a lot of western countries. It is very simple to assemble a modular kitchen in such a setting, as a customer you choose colors , function ,placement etc. and voila your kitchen is ready to be assembled and used. The factories producing these kitchens churn out millions of modules of standard sizes assuming One size fits all, if your kitchen has an odd dimension ,it is simple to fix , Assemble for standard dimension and fill the rest of space with fillers.
Reality – The Indian context
Modular Kitchen industry in India caters to wide range of Audience and wide range of price segments, the innovation in this industry is largely limited
To making the prices affordable to all segments based on what customers are willing to pay and to make wide margins. They skimp on quality by using
Really low rent particle boards (MDF) and finish it with Glossy façade. Very low rent Hardware, prone to breaking on use.
The facade appeals to a wide segment of prospective customers and generates huge volumes. On the other hand, the really western imported brand modular kitchens are very expensive as they are good quality inside out. It is preferred by niche segment of customers
However the Indian kitchen is a complex beast.
- We tend to build the kitchen structure to our taste and Indian lifestyle (Many users of the kitchen, Want to preserve heritage vessels -Gift by your Mom)
- We want it to be usable by many generations , From our parents to our children.
- Our Builders ,both apartment complexes and Individual homes , build the kitchen with some really odd dimension.
- For some of us the Kitchen is a sacred place ,next only to the Mandir in the houseMore often than not we have to compromise on our living as the low rent modular kitchens , How much ever the vendor customizes will not suit your need as the modules are pre-built.Value – Creative BuildWe are a brand which recognize this Indian uniqueness, We build modular kitchens ,where the modules themselves are customizable , We employ real Architects whoStudy usability all their life and build some really cool looking and most usable designs for your kitchens , and our skillful artisans build the modules in the factory with
Real quality wood – Waterproof plywood for all carcasses , and finishes that will be both functional and make you proud. They involve you From the start to the end of the design and build phases . We deliver the kitchen in 45 working days flat.